Emirates opened a new retail location at Seef Boulevard, Unit 15, in Manama, Bahrain, on 19 October 2026. This Emirates Travel Store serves as the latest addition to the airline's physical retail presence in the country. The establishment of this facility marks a significant milestone for the airline as it seeks to strengthen its accessibility to passengers residing in the capital city.
New Retail Space Details
Spanning an area of 215 square metres, the new retail facility provides a dedicated space for customer interactions within the Seef Boulevard location. The layout of the store has been designed to accommodate a high volume of visitors, ensuring that the physical environment aligns with the operational standards maintained by the airline globally. Operational hours for the site are set for seven days a week, with the store welcoming customers between 8am and 6pm daily. These hours were selected to ensure that travelers have consistent access to professional assistance throughout the entire week, including weekends.
The interior of the new location is equipped to handle a variety of customer needs, ranging from new bookings to inquiries regarding existing travel arrangements. By centralizing these services at Seef Boulevard, Unit 15, Emirates aims to provide a more convenient touchpoint for its Bahraini clientele. The strategic placement of the store within the Manama commercial landscape is intended to enhance the visibility of the brand while providing a physical hub for personalized service.
Emirates maintains a long-standing presence in the country, having operated in the Bahrain market for 26 years. This duration of service shows the airline's deep-rooted connection to the local aviation and travel sector. Khalid Bel Jaflah, Emirates’ Divisional Vice President for Commercial Operations, Middle East and North Africa, stated, "Bahrain holds an important place in the Emirates network, and we have been part of the Kingdom’s communities and skies for more than 26 years."
Regarding the expansion, Khalid Bel Jaflah added, "The opening of our new travel store in Manama reflects our continued investment in the Bahraini market and our commitment to transforming the customer experience through more innovative solutions, helping deliver on our ‘Fly Better’ promise right at the point of booking."
The commitment to the Bahrain market, noted by the 26 years of continuous operations, remains a cornerstone of the airline's regional strategy. By opening the facility at Seef Boulevard, Unit 15, Emirates is reinforcing its dedication to the local economy and its passenger base. The new 215 square metres space is now fully operational, serving customers seven days a week from 8am to 6pm, and represents a tangible step in the airline’s ongoing efforts to integrate its digital and physical service offerings for travelers in Manama.
