Bahrain Tourism and Exhibitions Authority (BTEA) Chief Executive Officer Sara Buhiji attended the Concours of Elegance 2026 at Hampton Court Palace in the UK, where she noted Bahrain’s increasing engagement at international tourism events. The prestigious event showcased a remarkable collection of rare and historic automobiles from around the world, drawing significant international attention. During her participation, Ms. Buhiji specifically noted Bahrain’s growing presence at such international tourism events and showed its unique ability to combine its rich cultural identity with world-class event experiences. This strategic approach aims to position Bahrain as a premier destination capable of hosting and participating in global spectacles.
Ms. Buhiji stated that the awards presented reflected “Bahrain’s commitment to celebrating automotive heritage, craftsmanship and design, while noting cooperation between BTEA and Thorough Events.” She further added that the 2026 edition of the event “will build on the inaugural event, featuring rare, classic and contemporary vehicles from around the world, alongside leading car clubs from across the GCC.” According to Ms. Buhiji, the two-day event will also provide entertainment and experiences that showcase Bahraini hospitality and culture, offering attendees a full immersion into the Kingdom's traditions and modern offerings. This blend of automotive excellence and cultural showcase is central to Bahrain's tourism strategy.
Celebrating Automotive Heritage
During the Concours of Elegance, Ms. Buhiji presented the Bahrain Tourism and Exhibitions Authority (BTEA) Award to the 1939 Voisin C30 Saloon. This particular vehicle is notable as one of only five surviving examples worldwide, making it an exceptionally rare specimen in automotive history. The 1939 Voisin C30 Saloon stands out as the sole remaining example that retains its original distinctive bodywork, a testament to its unique preservation and design integrity. This recognition showed Bahrain's appreciation for automotive rarity and historical significance. Separately, the Royal Bahrain Concours Award was conferred upon the 1933 Aston Martin Le Mans. This particular 1933 Aston Martin Le Mans is regarded as one of the most historically significant surviving Aston Martin cars, reflecting its enduring legacy and importance within the brand's heritage. The presentation of these awards noted Bahrain's deep respect for the artistry and engineering behind classic automobiles.
Bahrain’s participation at the Concours of Elegance served as a key platform to promote the second edition of the Royal Bahrain Concours, an event poised to further elevate the Kingdom's profile in the global automotive scene. The 2026 edition of the Royal Bahrain Concours is slated to feature an exquisite collection of rare, classic, and contemporary vehicles sourced from various global locations, promising a diverse and captivating display for enthusiasts. It will also include active participation from leading car clubs across the GCC, fostering regional collaboration and interest. Beyond the impressive automotive displays, Bahrain’s pavilion at the event meticulously showcased the Kingdom’s rich cultural heritage. This was achieved through engaging presentations of traditional handicrafts, vibrant entertainment performances that captured the essence of Bahraini culture, and interactive experiences designed to immerse attendees in the local traditions. The pavilion also actively promoted key tourism destinations and unique experiences available within Bahrain, aiming to attract international visitors to explore the Kingdom's diverse offerings.
Royal Support and Vision
Sara Buhiji credited the unwavering support of His Majesty King Hamad bin Isa Al Khalifa for significantly strengthening Bahrain’s position on the international stage. She further attributed the Kingdom's enhanced global profile to the strategic directives issued by His Royal Highness Prince Salman bin Hamad Al Khalifa, Crown Prince and Prime Minister. According to Ms. Buhiji, this steadfast royal backing has been instrumental in advancing Bahrain's tourism initiatives and its successful engagement in prestigious global events such as the Concours of Elegance. The strategic direction provided by the leadership aims to smoothly integrate Bahrain's profound cultural identity with world-class experiences, thereby attracting a broader spectrum of international visitors and effectively showcasing the Kingdom's renowned hospitality and rich heritage. This top-level commitment is seen as a cornerstone of Bahrain's burgeoning tourism sector.
Future Events and Hospitality
The second edition of the Royal Bahrain Concours is scheduled to take place on November 6-7, promising another spectacular display of automotive excellence and cultural celebration. This eagerly anticipated event will be held at the Royal Golf Club in Riffa, Bahrain, providing a picturesque and fitting backdrop for the collection of prestigious vehicles. Thorough Events is organizing the concours in close collaboration with the Bahrain Tourism and Exhibitions Authority (BTEA), ensuring a meticulously planned and executed event. The two-day event is specifically designed to offer a wide array of entertainment and experiences that highlight Bahraini hospitality and culture for all attendees, creating a memorable and immersive experience. This collaboration shows Bahrain's commitment to hosting world-class events that blend international appeal with local charm.
